Product Marketing Manager

Pune Full-time

Sokrati is seeking a Product Marketing Manager to execute marketing strategies and programs to increase awareness and adoption of the product. An ideal candidate ought to be passionate experienced B2B product marketer with proven success in working with emerging digital products and driving new market penetration strategies. Attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into benefits are crucial. A hands on product enthusiast coupled with people skills to collaborate with cross functional teams would be a great fit.

Responsibilities:

  • Product messaging and positioning – Develop product positioning and messaging that resonates with customers and differentiates Sokrati in the market
  • Content Development – Conceptualize and create unique product and solution content for a variety of platforms
  • Market, customer, and competitive analysis - Be the expert on the customer, the industry trends, and the players in the market
  • Sales enablement - communicate the value proposition of the product portfolio to the sales team and develop the sales tools that supports the selling process
  • Demand generation – Develop the strategy for and manage the marketing programs that drive awareness and product demand
  • Evangelism – Serve as a company spokesperson and go-to thought leader for the product
  • Compile customer testimonials and case studies for external and internal use

Requirements:

  • BA / BS (MBA Preferred) with 3+ years experience in B2B software marketing – SaaS and CRM experience preferred
  • Proven experience creating marketing plans encompassing strategy, customer research, competitive analysis, product requirements, messaging, pricing, etc
  • Experience initiating and driving a range of GTM programs including, webinars, tradeshows, social media, content marketing, etc. for global market
  • Excellent English presentation, written, and verbal communication skills, with an eye for quality and attention to detail
  • Ability to effectively lead, inspire, and mentor direct and indirect reports
  • Strength in collaborating with cross-functional teams, across geographies, including executive management, product management, operations, sales and marketing
  • Self-directed, organized team player who is capable of hands-on-execution as well as long term business planning
  • Experience creating highly leveraged sales tools, training, and collateral

 

 Feel like you would be a good fit? We would love to hear from you!